Last updated: April 7, 2026

Buffo baby operates this store and website, including all related information, content, features, tools, products, and services to provide you, the customer, with a personalized shopping experience ("the Services"). Buffo baby is powered by Shopify, which enables us to provide the Services to you. This Privacy Policy describes how we collect, use, and disclose your personal data when you visit, use, or make a purchase or other transaction using the Services or otherwise communicate with us. If there is a conflict between our Terms of Service and this Privacy Policy, this Privacy Policy will take precedence regarding the collection, processing, and disclosure of your personal data.

Please read this Privacy Policy carefully. By using and accessing any of the Services, you confirm that you have read this Privacy Policy and understand how your data is collected, used, and disclosed as described in this Privacy Policy.

Personal data we collect or process

When we use the term "personal data," we refer to information that identifies or can reasonably be linked to you or another individual. Personal data does not include information collected anonymously or that has been de-identified so that it cannot identify or reasonably be linked to you. We may collect or process the following categories of personal data, including inferences drawn from this personal data, depending on how you interact with the services, where you live, and to the extent permitted or required by applicable law:

• Contact information including name, address, billing address, shipping address, phone number, and email address.
• Financial information including credit card numbers, debit card numbers, and financial account numbers, payment card information, financial account information, transaction details, payment method information, payment confirmations, and other payment details.
• Account information including usernames, passwords, security questions, preferences, and settings.
• Transaction information including the items you view, add to your cart, add to your wishlist, or purchase, return, exchange, or cancel, as well as your past transactions.
• Communications with us including the information you provide in your communications with us, such as when you send a customer support request.
• Device information including information about your device, browser, or network connection, your IP address, and other unique identifiers.
• Usage information including information about your interaction with the Services, including how and when you interact with or navigate the Services.

Sources of personal data

We may collect personal data from the following sources:

• Directly from you including when you create an account, visit or use the services, communicate with us, or otherwise provide us with your personal data;
• Automatically via the Services including from your device when you use our products or services or visit our websites, and through the use of cookies and similar technologies;
• From our service providers including when we engage them to enable certain technologies and when they collect or process your personal data on our behalf;
• From our partners or other third parties.

How we use your personal data

Depending on how you interact with us or which of our services you use, we may use personal data for the following purposes:

• Providing, personalizing, and improving the Services. We use your personal data to provide the Services, including to fulfill our agreement with you, process your payments, dispatch your orders, remember your preferences and items you are interested in, send you notifications related to your account, process purchases, returns, exchanges, or other transactions, create, maintain, and otherwise manage your account, arrange for shipping, facilitate returns and exchanges, enable you to post reviews, and to create a personalized shopping experience for you, such as by recommending products related to your purchases. This may include using your personal data to better personalize and improve the Services.
• Marketing and advertising We use your personal data for marketing and advertising purposes, such as to send marketing, promotional, and advertising communications via email, SMS, or mail, and to display online advertisements for products or services on the Services or other websites, including based on items you have previously purchased or added to your cart, as well as other activity on the Services.
• Security and fraud prevention. We use your personal data to verify your account, to provide a secure payment and shopping experience, to detect, investigate, or take action against potential fraudulent, illegal, unsafe, or harmful activities, to protect public safety, and to secure our services. If you choose to use the Services and register an account, you are responsible for keeping your login credentials secure. We strongly recommend that you do not share your username, password, or other access details with anyone else.
• Communication with you. We use your personal data to provide you with customer support, respond to your inquiries, provide efficient services, and maintain our business relationship with you.
• Legal reasons. We use your personal data to comply with applicable law or respond to valid legal processes, including requests from law enforcement or governmental agencies, to investigate or participate in civil proceedings, potential or actual litigation, or other adversarial legal proceedings, and to enforce or investigate potential violations of our terms or policies.

How we disclose personal data

Under certain circumstances, we may disclose your personal data to third parties for legitimate purposes in accordance with this Privacy Policy. Such circumstances may include:

• To Shopify, vendors, and other third parties who perform services on our behalf (e.g., IT management, payment processing, data analysis, customer support, cloud storage, distribution, and shipping).
• To business and marketing partners to provide marketing services and advertise to you. For example, we use Shopify to support personalized advertising with third-party services based on your online activity across different merchants and websites. Our business and marketing partners will use your data in accordance with their own privacy notices. Depending on where you live, you may have the right to request that we do not share information about you to show you targeted advertisements and marketing based on your online activity across different merchants and websites.
• When you instruct us or otherwise consent to us disclosing certain information to third parties, such as to send products to you or through your use of social media widgets or login integrations.
• To our subsidiaries or otherwise within our corporate group.
• In connection with a business transaction such as a merger or bankruptcy, to comply with applicable legal obligations (including responding to subpoenas, search warrants, and similar requests), to enforce applicable terms of service or policies, and to protect or defend the Services, our rights, and the rights of our users or others.

Relationship with Shopify

The Services are provided by Shopify, which collects and processes personal data about your access to and use of the Services for the purpose of providing and improving the Services for you. Information you provide to the Services will be transferred to and shared with Shopify and third parties who may be located in countries other than your country of residence, for the purpose of providing and improving the Services for you. In addition, to protect, develop, and improve our business, we use certain advanced features from Shopify that contain data and information obtained from your interactions with our store, other merchants, and Shopify. To provide these enhanced features, Shopify may use personal data collected about your interactions with our store, other merchants, and Shopify. In these circumstances, Shopify is responsible for the processing of your personal data, including for responding to your requests to exercise your rights regarding the use of your personal data for these purposes. For more information on how Shopify uses your personal data and your rights, please visit Shopify's Consumer Privacy Policy. Depending on where you live, you can exercise certain rights regarding your personal data here. Link to Shopify's privacy portal.

Third-party websites and links

The Services may provide links to websites or other online platforms operated by third parties. If you follow links to websites not affiliated with or controlled by us, you should review their privacy and security policies, as well as other terms and conditions. We do not guarantee and are not responsible for the privacy or security of such websites, including the accuracy, completeness, or reliability of the information found on these websites. Information you submit to public or semi-public spaces, including information you share on third-party social networking platforms, may also be visible to other users of the Services and/or users of these third-party platforms without restrictions on the use of this information by us or by third parties. Our inclusion of such links does not inherently imply any endorsement of the content on such platforms or of their owners or operators, except as stated in the Services.

Children's data

The Services are not intended for use by children, and we do not knowingly collect any personal data about children under the age of majority in your jurisdiction. If you are a parent or guardian of a child who has provided us with their personal data, you may contact us using the contact information below to request its deletion. As of the effective date of this Privacy Policy, we have no knowledge of "sharing" or "selling" (as defined by applicable law) personal data of individuals under 16 years of age.

Security and storage of your data

Please note that no security measures are perfect or impenetrable, and we cannot guarantee "perfect security." In addition, information you submit to us may be insecure during transmission. We recommend that you do not use unsecured channels to send sensitive or confidential information to us.

How long we store your personal data depends on various factors, such as whether we need the data to maintain your account, provide services, fulfill legal obligations, resolve disputes, or enforce other applicable agreements and policies.

Your rights and choices

Depending on where you live, you may have some or all of the rights listed below in relation to your personal data. However, these rights are not absolute, may apply only in certain circumstances, and in some cases, we may deny your request in accordance with the law.

• Right of access/information. You may have the right to request access to personal data we hold about you.
• Right to erasure. You may have the right to request that we erase personal data we hold about you.
• Right to rectification. You may have the right to request that we correct inaccurate personal data we hold about you.
• Right to portability. You may have the right to receive a copy of the personal data we hold about you and request that we transfer it to a third party, under certain circumstances and with certain exceptions.
• Manage communication preferences. We may send you promotional emails, and you can opt out of receiving these at any time by using the unsubscribe option displayed in our emails to you. If you choose to unsubscribe, we may still send you non-promotional emails, for example, about your account or orders you have placed.

You can exercise any of these rights where indicated in the Services or by contacting us using the contact information below. For more information on how Shopify uses your personal data and your rights, including rights related to data processed by Shopify, please visit https://privacy.shopify.com/en.

We will not discriminate against you for exercising any of these rights. We may need to verify your identity before we can process your requests, in accordance with applicable law. In accordance with applicable laws, you may designate an authorized agent to make a request on your behalf to exercise your rights. Before accepting such a request from an agent, we will require the agent to provide proof that you have authorized them to act on your behalf, and we may ask you to verify your identity directly with us. We will respond to your request within the timeframe required by applicable law.

Complaints

If you have any complaints about how we process your personal data, please contact us using the contact information below. Depending on where you live, you may have the right to appeal our decision by contacting us using the contact information below or by lodging a complaint with your local data supervisory authority. For EEA countries, you can find a list of responsible data protection supervisory authorities here.

International transfers

Please note that we may transfer, store, and process your personal data outside the country where you reside.

If we transfer your personal data outside the European Economic Area or the United Kingdom, we will use recognized transfer mechanisms such as the European Commission's standard contractual clauses or equivalent agreements issued by the relevant competent authority in the United Kingdom, where applicable, unless the data transfer is to a country that has been determined to offer an adequate level of protection.

Changes to this Privacy Policy

We may update this Privacy Policy from time to time, including to reflect changes in our practices or for other operational, legal, or regulatory reasons. We will post the revised Privacy Policy on this website, update the "Last updated" date, and notify you as required by applicable law.

Contact

If you have any questions about our privacy practices or this Privacy Policy, or if you wish to exercise any of your rights, please call or email us at info@buffobaby.se, or contact us at Björklundavägen 4, 43657, SE. In accordance with applicable data protection laws, we are the data controller for your personal data.